Sjouk Hoitsma studied Textile Art at the Academy for Visual Arts in Tilburg, the Netherlands then studied History of Art and Fashion at the University of Leiden, the Netherlands. After working as a curator in fashion, textiles and cultural heritage at the City Museum of Rotterdam, she joined as a curator of art and design for the TextielMuseum in Tilburg, the Netherlands in 2020. She is currently in charge of the Dutch textile art and design collection there. Hoitsma has also worked on commission programmes to engage Dutch artists to develop projects in the TextielLab at the museum.